As used in this policy, the terms "using" and "processing" information include using cookies on a computer, subjecting the information to statistical or other analysis and using or handling information in any way, including, but not limited to collecting, storing, evaluating, modifying, deleting, using, combining, disclosing and transferring information within our organization or among our affiliates within the United States or internationally.
The Collection of Information
Our principal goals in collecting information are to provide and improve our Site, Application, services, features and content, to administer your use of the Site and Application (collectively, the "Service") and to enable users to enjoy and easily navigate the Site and Application. The types of information that we collect are described in the following sections.
Information You Provide to Us
: You may browse the Site and Application without providing any personal information that may be used to identify you personally. However, when you register for and use the Service, access certain content or features, or directly contact the Site or Application, we may ask you to provide information, including:
your username, password, and account setting preferences;
your name, phone number, and email address;
your date of birth;
your billing related information, if applicable, for the purpose of Alpha Genetics membership.
(collectively, “Personal Information”).
Information Automatically Collected
When you visit and interact on the Site or Application, certain information is collected automatically, including:
: We collect other non-identifying information you provide as part of your interaction on the Site or Application (e.g. account preferences) (“Non-Identifying Information”). We may combine your Personal Information with Non-Identifying Information and aggregate it with information collected from other Alpha Genetics Users (defined below) to attempt to provide you with a better experience, to improve the quality and value of the Site, Application and Service and to analyze and understand how our Site, Application and Service are used. We may also use the combined information without aggregating it to serve you specifically, for instance to deliver a product to you according to your preferences or restrictions.
: When you visit the Site and Application as a user (any of these, a "Alpha Genetics User"), our servers automatically record information that your browser sends whenever you visit a website ("Log Data"). This Log Data may include information such as your computer’s Internet Protocol ("IP") address, browser type or the webpage you were visiting before you came to our Site and Application, pages of our Site and Application that you visit, the time spent on those pages, information you search for on our Site and Application, access times and dates, and other statistics. We use this information to monitor and analyze use of the Site, Application and the Service and for the Site and Application’s technical administration, to increase our Site and Application’s functionality and user-friendliness, and to better tailor our Site and Application to our visitors’ needs. We do not treat Log Data as Personal Information or use it in association with other Personal Information, though we may aggregate, analyze and evaluate such information for the same purposes as stated above regarding other Non-Identifying Information.
: Our Site and Application may contain electronic images known as Web beacons (sometimes called single-pixel gifs) and are used along with cookies to compile aggregated statistics to analyze how our Site and Application are used and may be used in some of our emails to let us know which emails and links have been opened by recipients. This allows us to gauge the effectiveness of our communications and marketing campaigns.
Use of Your Information
To facilitate reliable communication between buyers and sellers, Alpha Genetics has implemented messages as a 2-way email relay. Inquiries from buyers are sent to sellers in email where conversation continues. These messages can also be privately viewed by you on our website. This process allows us to make sure that seller both receiving inquiries as well as responding to them. It also helps us protect everyone against spammers and other abuse.
: With your consent, we may use your mobile phone number to send you information, notifications and updates regarding the Site, Application or Service.
: We use the information that you provide to us when registrating or updating your account to create your Alpha Genetics Account Profile. Your Alpha Genetics Profile will include, among other things, your first and last name and your location. You can select the other items of Personal Information that you wish to be included in your Alpha Genetics Account profile page (your "Profile Information"). We will share information with counter-parties on our site (buyers/sellers). We recommend that you guard your anonymity and sensitive information and we encourage you to exercise caution regarding the information disclosed in your Alpha Genetics Profile page. You can review and edit your Profile Information at any time.
Alpha Genetics Marketing
: We may also use your Personal Information to contact you with Alpha Genetics newsletters, marketing or promotional materials and other information that may be of interest to you. You may opt out of these marketing related notifications at any time by emailing . Please note that we may also use your Personal Information to contact you with information related to your use of the Service; you may not opt out of these notifications.
: We may use the information that we collect to fulfill your requests for products, services and information. For example, we may use your information to respond to your customer service requests.
: In order to learn more about how our Site, Application and Service are used, we aggregate and analyze the data we collect. We may use the information, for example, to monitor and analyze use of the Site, Application and Service, to improve the functionality of same and to better tailor our content and design to suit our visitors’ needs.
Testimonials, Ratings and Reviews
: Alpha Genetics posts testimonials on the Site and Application. With your consent, we may post your testimonial on the Site and Application along with your name. To have your testimonial removed, please contact us at . We, in our sole discretion, have the right to remove ratings and reviews.
Information Sharing and Disclosure
: We may share aggregated information that does not include Personal Information and we may otherwise disclose Non-Identifying Information and Log Data with third parties for industry analysis, demographic profiling, payment processing, customer service and other purposes. Any aggregated information shared in these contexts will not contain your Personal Information.
: We may employ third party companies and individuals to perform Site-related services, including maintenance services, database management, web analytics, data processing and email and text message distribution. These third parties have access to your information only to perform these tasks on our behalf.
: We may share information about you to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety or other rights and interests of any person, violations of MorphMarket’s Terms of Service, or as otherwise required by law.
Compliance with Laws
: We may share information about you to respond to subpoenas, search warrants, judicial proceedings, court orders, legal process, or other law enforcement measures, to establish or exercise our legal rights, or to defend against legal claims.
Updating and Deleting your Personal Information
All Alpha Genetics Users may review, update, correct, or delete the Personal Information in their registration profile by contacting us at firstname.lastname@example.org.
Security and Data Retention
To protect your privacy and information, Alpha Genetics uses multiple security procedures and practices to protect from unauthorized access, destruction, use, modification and disclosure of Personal Information of users.
When you enter Personal Information on our Site and Application, we encrypt that information using secure socket layer technology (SSL). SSL creates a secured connection between our web servers and your browser, which protects against unauthorized access to transmitted data and supports data being sent only to intended recipients.
Your Personal Information is password protected and our main servers are locked and hosted by a leading provider of Internet access to enterprises with mission-critical Internet application requirements. Access to the host environment is secure.
Identity theft and the practice currently known as "phishing" are of great concern to Alpha Genetics. Safeguarding information to help protect you from identity theft is a top priority. We do not and will not, at any time, request your credit card information, your Alpha Genetics Account ID, login password, or national identification numbers in a non-secure or unsolicited email or telephone communication.
We follow generally accepted industry standards to protect the Personal Information submitted to us, both during transmission and once we receive it. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, we cannot guarantee its absolute security. If you have any questions about security on our Site and Application, you can contact us at .
Note that we will make any legally required disclosures of any breach of the security, confidentiality, or integrity of your unencrypted electronically stored "personal data" (as defined in applicable state statutes on security breach notification) to you via email or conspicuous posting on the Site and Application in the most expedient time possible and without unreasonable delay, insofar as consistent with (i) the legitimate needs of law enforcement or (ii) any measures necessary to determine the scope of the breach and restore the reasonable integrity of the data system.
Alpha Genetics and its third party partners to whom we disclose information under this policy may perform activities outside of the United States and potentially collect, transfer, store, and process your personal information in other countries. As a result, your information may be subject to the laws of those countries or other jurisdictions. These laws may not be equivalent to the privacy and data protection laws in your jurisdiction. Information may be disclosed in response to valid demands or requests from government authorities, courts, or law enforcement in these countries. By using the Site, Application or providing us with your information, you consent to the potential collection, transfer, storage, and processing of information in other countries.
We will make available to you any of your personal information that we have collected, used or disclosed upon request. Please contact us at .
Updates to This Policy
Addressing Your Concerns